To Sell CBD Online, Or Not To Sell…
As of this writing, a search for CBD Oil on Amazon, for example, brings up Hemp Oil products, which are NOT the same thing and do not have the benefits of CBD. A category with explosive growth that you don’t have to compete with Amazon on is a RARE opportunity for small and mid-tier merchants.
One would have to be a little out of touch not to have noticed the explosion of interest and sales of CBD oil. However, starting a web store to sell CBD online comes with a lot of challenges. Shopify, for example, announced that it will no longer allow the sales of CBD oil with their payment processor leaving merchants in the lurch. Let’s take a look at some of the challenges and how to overcome them.
Payment Processors Won’t Process CBD Oil Web Sales
While many payment processors like Square will process payments for CBD Oil, others have shied away from it. Authorize.net allows it in some cases with their CIM product, but, the merchant has to qualify. What’s worse is that even if CBD oil sales are only one category in your store, your payment processor may disallow ALL transactions.
Because CBD oil is considered riskier than many other products, you may want to separate out your commercial activity on CBD oil to a separate domain and use a separate processor.
- Check with your payment processor before adding CBD oil to an existing web store
- Separate your CDB oil sales out to a different domain and payment processor
- Choose a platform like BigCommerce or Magento that will allow you to sell what you want
- Contact Razoyo to help you build, customize and promote your CBD oil web store