Razoyo Ecommerce Blog

Razoyo Ecommerce Blog

News for Merchants Focusing on Magento 2 and Oro Commerce

  1. Conversion in Ecommerce - Answering Questions

    I just shared some advice on Reddit on ecommerce conversion that I thought our readers might find insightful. The Question - No Conversion So I just started a new site about week ago, and have spent over$100 in ads, and marketing, etc. While I'm gaining exposure, I have no conversion rating. How can I improve this? I use kit, and run...
  2. Adobe acquires Magento - what it means for the community

    WTF? Adobe? Seriously? Alan Storm, Karen Baker, Joshua Warren, Brendan Falkowski and other Magento ecosystem pillars have been commenting on today's surprise (to me) announcement that Adobe has purchased Magento. Alan Storm's twitter feed has been especially humorous and highlights some of the issues that may come up with an Adobe acquisition of Magento. Others, like Josh Warren have expressed...
  3. Amazon, Magento PageBuilder and B2B at Imagine 2018

    Paul Byrne, president of Razoyo (black shirt, tan pants) participates in PayPal's discussion panel on Mobile Payment optimization at Magento's 2018 Imagine Conference. The last two days of the Magento conference were filled with announcements of upcoming features and initiatives, but this conference felt refreshingly focused compared to prior years. In previous years we saw a lot of announcements...
  4. Magento Imagine 2018 Conference Day 1 Update

    Magento Imagine Conference In case you're not familiar with the Imagine conference that Magento hosts every year, it's not what I would call your standard tech conference. This one is very community-driven with a focus on discussing, discovering and sharing solutions to common problems. Imagine 2018 Vibe While past conferences have been a little top-down, this year's conference has more...
  5. Benefits of Using Agile Software Development

    If you’re involved in a tech field to any degree, you have probably heard the terms “agile development,” “Scrum” and “sprint” to name a few. Because clients ask us more and more about our use of Agile, we thought it would be useful to clarify some if its basic concepts. What is Agile Development? Agile development is an iterative, collaborative...
  6. The State of Magento 2 - Criticisms and Defense

    While crafting a response to this post on reddit, I soon realized my opinion was bigger than a reddit response and could be interesting to our blog followers. What is the state of Magento 2? The initial question was about the state of Magento 2 (which I argue is not bad, certainly better than other open source platforms but could be better...
  7. Holiday Shopping: A Star Wars Story

    Well, hello! It’s everyone’s favorite Application Specialist, back again to give you some tips and maybe provide a bit of insight into the Magento world. Instead of going through the normal motions, I thought we would take something topical and apply it to our little blog today. So, let’s use Star Wars as our ship and jump into orbit around...
  8. Using Technical SEO to Improve E-commerce

    If you work in digital marketing, web analytics, or don't live under a rock, you know about SEO. It seems like everyone is obsessed about this web tool that provides the chance for websites to shine. Traditional search engine optimization  primarily focuses on the content, inbound and outbound links. Technical SEO pertains more to how the site is crawled. To master this...
  9. Amazon vs Alibaba: A Perspective from Singapore

        Written Blog By: Paul Hussey https://www.linkedin.com/in/paul-hussey-bb3a273 Uber, Grab, Amazon, and Alibaba have created a world of convenience and consumer advantage in our modern age, but these tech giants are competing for more than brand loyalty in the Eastern world. They are looking to gain dominance over one another, as the American companies try to make their presence felt...
  10. Our Guide for Online Black Friday Success

    1. Take a mobile-first approach While brick-and-mortar stores struggle to stay afloat, online shopping remains king. However, an ecommerce site is useless without proper execution. This means that there should be complete mobile and desktop functionality. Mobile needs to be the main focus as far as usability goes, and limiting consumer frustration is the goal. Now, consumers do most of...

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