Measuring interactions with shoppers and customers is the first step to understanding decision-making behavior. It’s a stimulus-response game and analytics are your yardstick for measuring success.
Razoyo’s Analytics Review helps mid-tier merchants on any platform we service (Magento, OroCommerce, BigCommerce, WooCommerce, Shopify - to name a few) know that they can not only trust their measurement data to be accurate, but ensure they are measuring the right things.
The Google Analytics Review is intended to:
At the end of the study, we review the details with you and help you prioritize follow-up work.
Depending on your site, the approach to installation, and the competence of the person installing Google Analytics, the process can lead to errors and omissions. We’ll make sure that your GA account is properly set up.
In addition to basic reporting of traffic and user interactions, Google has provided a set of tools to measure ecommerce-centric metrics such as: how many people added items to a cart, how many converted to a sale, how much revenue resulted, and so forth. We’ll ensure these are all working and accurately reported.
Most merchants have added customizations to their site that have improved their business. These are often in the form of workflows, custom events and specific types of links (e.g., related items). Based on the initial interview, we’ll recommend customizations to your analytics to serve the top 5 or so custom experiences.
Google Tag Manager (GTM) allows you to quickly and easily update measurement codes and fragments collectively known as tags on both mobile apps and websites. It can, however, be a two-edged sword. We’ll make sure your implementation is done correctly and identify any problems it may be causing on your website. Because GTM tends to be implemented with the ‘find a snippet, cut, paste’ mentality, it may be the cause of numerous problems on your web pages.
The entire process usually takes about two weeks and proceeds as follows: