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Technical Site Review
Leading Board Sports Marketplace Creation
Ambush Board Co. started as a small, local shop for skate shoes, clothing, skateboard gear, wakeboard gear, snowboard gear, and accessories.
After successfully transitioning to an online store, Ambush was in a much more competitive marketplace.
Originally, it was a local shop, well-known in its community, but they were overwhelmed with the number of competitors online.
Ambush thought carefully about the problem and decided to work with their competitors instead of against them.
They needed to find a way to join forces with the best competing brands and shops.
Our Solution / Approach
Ambush and Razoyo partnered to create I2HQ, a custom drop-shipping solution that helped Ambush sell products for its competitors.
Ambush partnered with certain suppliers and competitors and listed competitor and supplier products on the Ambush site.
I2HQ partners uploaded inventory files regularly, to keep product stock accurate on the Ambush site.
I2HQ partners picked up order CSV’s from the server on demand, to drop-ship the orders from the Ambush site.
I2HQ partners sent shipment information back to I2HQ so Ambush site systems could notify their customers.
Each partner had different format requirements, but, Razoyo created a module-based interface that could be customized for new partners and requirements, without reprogramming.
I2HQ facilitated file hand-off’s and notified relevant parties when errors occurred.
Business metrics met
Improved customer experience for shoppers
Ambush is already processing enough orders per day through I2HQ to significantly and positively impact business results for all partners
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