Hierarchical customer structure and customer relationship management (CRM) functions to provide seamless online and in-person sales experience and to streamline key business processes.
Team
Razoyo UX team
Client merchandising and sales team
Client brand guardian / designer
Razoyo OroCommerce development team
OroCommerce support
Solution / Approach Taken
Razoyo-led experience-mapping and design thinking study defined key admin and customer user experiences and drove development priorities.
Platform selected: OroCommerce Enterprise Edition
Cross-functional team of client and Razoyo personnel designed a customized order processing workflow
Workflow implemented via a custom integration of LogicBroker and client’s legacy SAGE ERP to provide seamless order management for:
Clients’ distribution center
Suppliers connected via EDI
Suppliers using online portal
Akeneo Product Information Manager (PIM) implemented to manage catalog transformations
Results
Substantial improvement in customer service metrics thanks to enhanced ability to manage vendors, orders and outside sales representatives
Quicker ordering for customers using OroCommerce’s quick order functionality
Drastic reduction in time spent on invoicing and reconciliation by accounting staff
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