Magento Commerce to OroCommerce Migration

Client Situation

  • Business-to-business (B2B) sales of business supplies, with more than 20,000 products
  • Legacy platform: Magento Commerce 1 Enterprise Edition

Key Requirement

Hierarchical customer structure and customer relationship management (CRM) functions to provide seamless online and in-person sales experience and to streamline key business processes.


  • Razoyo UX team
  • Client merchandising and sales team
  • Client brand guardian / designer
  • Razoyo OroCommerce development team
  • OroCommerce support

Solution / Approach Taken

  • Razoyo-led experience-mapping and design thinking study defined key admin and customer user experiences and drove development priorities.
  • Platform selected: OroCommerce Enterprise Edition
  • Cross-functional team of client and Razoyo personnel designed a customized order processing workflow
  • Workflow implemented via a custom integration of LogicBroker and client’s legacy SAGE ERP to provide seamless order management for:
    • Clients’ distribution center
    • Suppliers connected via EDI
    • Suppliers using online portal
  • Akeneo Product Information Manager (PIM) implemented to manage catalog transformations


  • Substantial improvement in customer service metrics thanks to enhanced ability to manage vendors, orders and outside sales representatives
  • Quicker ordering for customers using OroCommerce’s quick order functionality
  • Drastic reduction in time spent on invoicing and reconciliation by accounting staff
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