Platform Comparison Case Study

Read how Razoyo helped a B2B automobile dealership supplier select and migrate to a more efficient e-commerce platform to fit their business model. Facing the Magento 1 sunset, they took on a journey with Razoyo, resulting in a seamless B2B experience with OroCommerce. Razoyo and the client made major improvements in customer service, order efficiency, and vendor management. Seven years later, the client is still thriving with OroCommerce.

Client Situation

This client specializes in supplying automobile dealership service departments. They were an early innovator in e-commerce and had moved their catalog online with Magento 1 in the early 2010s. As Magento 1 sunset they were preparing to upgrade to Magento 2’s B2B edition or move to another platform.

Key Considerations

This client’s main focus was to have a hierarchical customer structure and customer relationship management (CRM) functions that provide seamless online and in-person sales experience and to streamline key business processes.


  • Razoyo UX research team
  • Client merchandising and sales team
  • Client brand guardian / designer
  • Razoyo OroCommerce development team
  • OroCommerce support

Solution / Approach Taken

  • Razoyo led an experience-mapping and design thinking study to define key admin and customer user experiences, in addition to determining development and platform selection priorities.
  • Extensive platform search determined that OroCommerce’s feature set and approach was a stronger fit for the client’s growth plans.
  • A cross-functional team from both the client and Razoyo personnel worked together to design a customized order processing workflow.
  • The workflow was implemented via a custom integration of LogicBroker and the client’s legacy SAGE ERP to provide seamless order management for:
  • Clients’ distribution center
  • Suppliers connected via EDI
  • Suppliers using online portal
  • Our team also implemented Akeneo Product Information Manager (PIM) to manage catalog transformations.


  • The client has since seen a substantial improvement in customer service metrics thanks to enhanced ability to manage vendors, orders and outside sales representatives.
  • Users and customers have improved user experience thanks to OroCommerce’s quick order functionality.
  • Internal operations management has experienced a drastic reduction in time spent on invoicing and reconciliation by accounting staff.
  • This client has seen continued functionality and efficiency improvements after utilizing OroCommerce as their ecommerce platform of choice for over 5 years now along with routine maintenance and updates from our team.
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