Spammer Traffic is Affecting Your Google Analytics Reports

December 16, 2016 by Paul Byrne

Business Environment eCommerce Technology Ecommerce Security
google analytics
spammer traffic


If you’ve looked at your Google Analytics account lately, you may be tilting your head a bit. You’re not a technology company, nor are you NASA. So why is Motherboard suddenly linking to you? And why are you suddenly all the rage on Reddit? And why is Lifehacker featuring you?

Well, we hate to break it to you, but none of these things are actually happening. Don’t let your analytics reports fool you; a spammer by the name of Vitaly Popov has made it his mission to muck up your reports. Why? Well, for one, he wants to promote Donald Trump, and two, he’s trying to get revenge on Google for blocking his AdSense account several years ago.

But really, Popov’s reasons for clouding your analytics data with spam traffic are irrelevant. You should focus more on how to fix the problem.

Now, if you investigate the recent wave of spammer traffic on your Google Analytics account, you will notice that the spammer traffic only happened on a few days. Because of this, you may not feel the need to worry much about it. However, spammer traffic will enter your reports again – even if it doesn’t happen for a while – unless you do something about it.

Luckily, put together a fantastic guide to help you get rid of spammer traffic. We used it for our own website’s Google Analytics account, and it worked very well.

If you’d like any help with your analytics or have any questions, feel free to contact us or check out our analytics packages.

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