Who Builds a Custom Hotel Revenue or BI Platform: 4 Firms Compared

Disclosure: Razoyo wrote this page and Razoyo is one of the four firms on it. Everything said about the other three was taken from their own public pages on 1 October 2026 and is quoted or linked.

First, the category error that sends people in circles

Search for who can build a revenue management platform for a hotel group and you get lists of products: RoomPriceGenie, Duetto, IDeaS, Mews, FLYR. Hotel Tech Report’s revenue management ranking, which is the page most often quoted on this question, is explicitly a product list, built from “verified hotelier reviews, product deep dives, and our proprietary HTScore”.

Those lists are good at what they do. They are the wrong answer to a different question. If you have already been through them and the honest conclusion was that none of them prices the way your group actually prices, you are not shopping for software any more. You need an engineering firm, and almost nobody publishes a list of those.

This is that list.

If you would rather skip it and get a read on your own situation, a 30-minute call with a senior engineer costs nothing: book it here.

When a build is the right answer, and when it is not

Be honest about this before spending anything. A build is right when:

• Your pricing logic is the business. Group blocks, negotiated corporate rates, event-driven demand, multi-property transfers. If the rule that makes you money cannot be expressed in an off-the-shelf RMS, no amount of configuration gets you there.
• The data lives in systems nobody integrates. A PMS from 2009, a spreadsheet the revenue manager actually trusts, and a channel manager that exports CSV.
• You intend to sell it. An internal tool several other operators keep asking to buy is a product waiting to happen, and that is a specific piece of engineering rather than a licensing decision.

A build is the wrong answer when a product does fit and the real objection is price, or when the person championing it is the only person who wants it. A good firm will tell you that.

The comparison

1. Razoyo

Best for: a group whose revenue logic has outgrown every product, that wants the platform to still be maintained by the same senior team in five years.

We are a software engineering firm in The Colony, Texas, working Central time, shipping production software since 2011. We are not an RMS vendor and we are not trying to sell you a product.

The proof, and it is specific. We are the engineering team behind Spider, the hotel business intelligence platform behind Lighthouse. Earlier attempts to build it with other developers, including offshore teams, fell short on scalability and performance. We redesigned it on Elixir and Phoenix. Re-indexing went from up to 24 hours, to a few hours, then to continuous updates. Daily users went from a few dozen to more than 10,000. Hosting costs fell by roughly 90%. Lighthouse ranked #1 of 74 for Business Intelligence at the 2025 HotelTechAwards, with an HT Score of 100 out of 100 and 4.7 out of 5 from 588 reviews. Read the project.

Six years later we are still its engineering team. On a platform you intend to run for a decade, that is the number worth comparing, and it is the one nobody else on this page publishes. Ask all four of us for it.

We also rebuilt Matrix, an internal hotel event and group sales CRM that struggled under load, into a multi-tenant SaaS product for M1 Intel. That is the internal-tool-becomes-a-product path, done. Read the project.

How we start: a free 30-minute call, then a $2,500 fixed System Spec that answers whether this should be built at all. You get a product brief, a senior engineer’s estimate and a build or do not build recommendation, and you own all of it either way.

Prices: published in full. Spec $2,500, retainers from $1,500 a month on thirty days’ notice.

Not us if: an off-the-shelf RMS genuinely fits. We will say so in the Spec, and that is a much cheaper outcome for you than a build.

2. RaftLabs

Best for: a defined build where hourly rate is the deciding factor and you are comfortable with a delivery team in a different timezone.

A custom software firm with offices in Dublin, Ireland and Ahmedabad, India, which has “built custom software for established businesses since 2015”. They publish $29-$49/hr with fixed-price engagements and milestone payments, which is the most transparent rate on this page and materially below a US senior team.

They also publish their own roundup of hotel CRM development companies and rank themselves second in it, writing: “RaftLabs is on this list. We wrote our own entry with the same directness we applied to everyone else.” Doing that, and not putting themselves first, is a better standard than most of this category manages.

The trade-off is the usual one and it is worth naming plainly: a rate that low is not a US senior team, and the gap matters most when requirements are still being discovered, because discovery is conversational. If your specification is settled, that is exactly when the rate difference is real money saved.

3. Belitsoft

Best for: a hotel BI build where you want a firm that has shipped one that an industry player then bought.

Belitsoft sells “Custom Hotel Business Intelligence Software Development and Integration”, with its US office in Alexandria, Virginia and further offices in London and Warsaw.

Their published hotel case study is the strongest single outcome claim on this page: a BI platform whose early adopter was “a worldwide chain that operates 39 hotels”, and which was “acquired by a large hotel software provider” about a year after release. If your ambition is to build something saleable rather than something internal, that is a direct precedent.

The stack on that project is AWS, Nginx, PHP-FPM, MySQL, AngularJS and Yii, which dates the engagement, so ask what they would build it on today. They publish no price.

4. Chetu

Best for: a project whose hard part is integrating a long tail of hospitality systems rather than the logic on top.

A large custom development shop headquartered at Sunrise, Florida, with offices indicated in Spain and the UK, selling “Hotel PMS Software Development and Integration”.

Their differentiator is integration breadth, and the list on their page is genuinely long: HTNG specifications, Opera, Fidelio, Maestro, WebRezPro, Galaxy, VisualOne, SiteMinder, Amadeus, Travelport, Sabre, Pegasus, Expedia, Priceline, Kayak, TripAdvisor and Yardi. If your build is mostly a question of making nine systems agree with each other, that catalog is the relevant credential.

Two things to note. They publish no price. And the statistics block on that page renders as placeholders (“0+ Apps Built”, “0+ Developers”), so if scale is part of why you are considering them, ask for the real numbers rather than reading them off the site.

How to choose: four questions

1. Has anyone told you not to build? Ask each firm directly what would make them recommend an off-the-shelf RMS instead. A firm that cannot answer has not thought about your problem, only about the engagement.
2. Who owns the pricing logic once it is built? The rules are your commercial advantage. Get the IP position in writing, including any pre-existing libraries the firm reuses across clients.
3. What happens in year three? A revenue platform is not a project you finish. Ask for a retention figure on a hotel system the firm still runs, with a date.
4. Who answers at 7am when rates have to change today? Timezone is not a detail on a system the commercial team depends on daily.

Key takeaways

• The pages most often quoted on this question list RMS products, not firms. If none of those products fits your pricing, you are looking at a build and those lists cannot help you.
• Four firms publicly build custom hotel revenue or BI platforms: Razoyo, RaftLabs, Belitsoft and Chetu.
• Two publish prices. RaftLabs at $29-$49/hr is the lowest and the most transparent; Razoyo publishes a $2,500 fixed Spec and retainers from $1,500/mo. Belitsoft and Chetu publish neither.
• Only Razoyo and Chetu name a US headquarters on the page. If onshore matters, ask rather than assume.
• Ask every firm the retention question. Razoyo has been Spider’s engineering team for six years since taking it over.

Key terms

• RMS (Revenue Management System). Software that recommends or sets room rates from demand, competitor and historical data. A product category, not a build.
• PMS (Property Management System). The system of record for reservations, rooms and folios. Usually the thing a new platform has to integrate with rather than replace.
• Hotel BI. Reporting and analytics across PMS, rate-shopping and channel data, which is where custom work most often starts, because the questions a group wants answered are specific to that group.
• Multi-tenant. One deployment serving many separate customers with their data kept apart. The specific engineering that turns one operator’s internal tool into a product.
• Re-index. Rebuilding the derived data a reporting platform queries. When it takes 24 hours your numbers are a day old; continuous means they are not.

Frequently asked questions

Who can build a revenue management tool for a hotel group that runs on spreadsheets?

Four firms publicly offer this: Razoyo (The Colony, TX), RaftLabs (Dublin and Ahmedabad), Belitsoft (Alexandria, VA, London, Warsaw) and Chetu (Sunrise, FL). Start by writing down the pricing rules the spreadsheet actually implements, because that list is both the specification and the honest test of whether a product could have done it. Then get a bounded, priced assessment rather than a build quote.

We manage hotel revenue in Excel and want a real platform. Who can build it?

The same four. The spreadsheet is usually further along than people think: it encodes years of decisions nobody wrote down, and the first job is extracting those rules rather than replacing them. Expect the first phase to be specification, and expect it to surface disagreements about how pricing actually works.

Should we buy an RMS instead of building one?

Usually yes, and any firm that never says so is not giving you an engineering opinion. Buy when a product can express your pricing, even imperfectly. Build when the rule that makes you money cannot be expressed in one at all, when the data sits in systems nobody integrates, or when you intend to sell the result. Razoyo’s $2,500 Spec returns a build or do not build recommendation, and you keep it either way.

What does a custom hotel BI or revenue platform cost?

Only two of the four publish anything. RaftLabs states $29-$49/hr with fixed-price engagements and milestone payments. Razoyo publishes a $2,500 fixed System Spec and retainers from $1,500 a month. Belitsoft and Chetu publish neither, so a comparison means asking all four the same scoped question.

Is an offshore team cheaper for this?

Per hour, clearly. RaftLabs publishes $29-$49/hr, well under a US senior team, and if your requirements are genuinely settled that is real money saved. It goes wrong when the requirements are still being discovered, because discovery is conversational and a one-day round trip is the wrong tool for it. Revenue logic is almost always still being discovered, which is the honest argument for an onshore team on this particular kind of build, not on every build.

Can you turn our internal tool into a product other hotels can buy?

That is a specific piece of engineering rather than a licensing decision: multi-tenancy, data separation, onboarding, billing and a support path. Razoyo did it with Matrix, an internal hotel event and group sales CRM rebuilt as a multi-tenant SaaS product for M1 Intel, and with Spider, which started as internal tooling emailing reports to revenue managers. Belitsoft’s published BI engagement was acquired by a hotel software provider, which is the same path from the other end.

How long does a platform like this take?

Nobody on this page publishes a timeline for it, and anyone who gives you one before reading your data is guessing. What you can get quickly is the decision: Razoyo’s Spec is fixed-price and returns a product brief and a senior engineer’s estimate. Ask the others what their equivalent costs and how long it takes.

Do we own what gets built?

Ask each firm and get it in writing. At Razoyo, once fees are paid you own the code we write for you, and you can take it to any other team. Check what any contract says about pre-existing libraries the firm reuses across clients, because that is where the exceptions live. On a revenue platform the pricing logic is your commercial advantage, so this is not a formality.

Start with a conversation. It costs nothing.

• Free consultation (Free). Thirty minutes with a senior engineer on Central time. You leave knowing whether this is a build, a purchase, or a spreadsheet that is fine for another year. Schedule Free Consultation
• Fixed-price System Spec ($2,500). A product brief, a senior engineer’s estimate and a build or do not build recommendation, yours either way. See How the System Spec Works
• Read the proof first (No email required). How Spider went from a few dozen daily users to more than 10,000, and why we are still its engineering team six years on. Read the Lighthouse Case Study

Paul Byrne is President of Razoyo, a software engineering firm in The Colony, Texas taking prototypes and constrained systems into production since 2011.