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ERP Integration for B2B Ecommerce | Razoyo

B2B Ecommerce · ERP Integration · You Own the Project

The Storefront Is the Easy Part. The Integration Is the Project.

Almost every failed B2B ecommerce build fails in the same place. The catalogue looks fine, the theme looks fine, and then orders have to reach an ERP that was configured a decade before anyone considered selling online, against a customer hierarchy that does not fit a normal shopping cart.

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Someone re-keys every order by hand.

Price and inventory drift apart between systems.

Approvals and exceptions have nowhere to live.

Finance closes the month twice.

Razoyo ERP and B2B ecommerce integration experts
20,000+
Product Catalogue, OroCommerce/SAGE Integration
<5 weeks
Fortune 500 BigCommerce Launch, Fully Integrated
15 yrs
Shipping Production Software
What breaks when your ERP and storefront do not talk to each other

The part nobody budgets for

What Breaks When Your ERP and Your Storefront Don't Talk to Each Other?

This usually does not show up until launch.

Someone re-keys every order by hand

A person becomes the connection. That does not scale past a handful of orders a day, and it is where data-entry errors enter your books.

Price and inventory drift apart

The storefront shows one price or stock level, the ERP has another, and the gap surfaces as a customer dispute or an oversold item.

Approvals and exceptions have nowhere to live

A manager sign-off, a split shipment, a backorder, none of that is a normal ecommerce concept.

Finance closes the month twice

Once in the ERP, once reconciling what the storefront actually did, because the two systems were never told to agree.

None of this is a storefront problem. It is what happens when the system that owns your business logic and the system that takes the order are placed next to each other instead of actually integrated.

Why a B2B integration is a different job

A Consumer Store Has One Customer, One Price, One Cart. B2B Has None of Those.

Get the integration right and the storefront is straightforward. Get it wrong and no amount of front-end work saves the project.

What makes B2B ecommerce integration different

What B2C assumes

  • One customer, one price, one cart
  • A catalogue small enough to browse without a PIM
  • Order processing as a single transaction

What B2B actually is

  • Customers are hierarchies, parent accounts, buying locations, outside sales reps
  • Price is per customer, contract pricing and negotiated terms live in the ERP
  • Order processing is a workflow, approvals, dropship, split fulfilment, backorders

Your ERP already models the hierarchy and the pricing. Most storefronts do not, until the integration is built to bridge them.

From an operations seat, not an engineering one

What Does a Good ERP-to-Ecommerce Integration Actually Look Like?

A short list of properties, not a feature list.

The Standard

One source of truth for price and stock

Both sides read from it. Nobody is comparing two spreadsheets to find out which number is real.

Orders round-trip without re-typing

Including the exceptions, split shipments, backorders, dropship routing, approval holds.

Failures are visible, not silent

If a sync fails, someone on your team finds out that day, not when a customer calls about a wrong invoice.

Scope is decided before anyone writes code

Which system owns which piece of data, and what happens when the two disagree, gets answered in a written spec.

It ships in stages

A working, tested slice goes live, then the next one, rather than one large cutover with no fallback.

That is the standard the projects below were held to.

What Has Razoyo Actually Connected?

B2B Supplies Merchant (20,000+ products)

Legacy Magento Commerce 1 Enterprise, replatformed to OroCommerce Enterprise. Order processing designed jointly, then implemented as a custom integration between LogicBroker and the client's legacy SAGE ERP. Akeneo PIM handles catalogue transformation. Results included substantially better customer service metrics.

See Case Study

Fortune 500 Packaged Goods Brand

Live in under five weeks. A new BigCommerce store integrated with the existing ERP and CRM, plus custom integrations to Salesforce Marketing Cloud, PowerReviews and CrownPeak. Built ADA compliant and verified with WebAIM and the Wave Evaluation Tool.

See Case Study

Multi-Channel Welding Equipment Merchant

Magento 1 to Magento 2 with full data migration of products, customers and orders, a custom SEO data structure, and a custom DataFeedWatch integration built when no Magento 2 extension existed, feeding Google Shopping.

See Case Study
See All Our Work

How it runs

How Razoyo Scopes and Prices an ERP Integration Project.

A business analyst puts a level of effort and budget on each item and you confirm it before anyone writes code. You get access to the same board we do. The budget stops itself. Every change goes through three layers of testing.

Step 1

1 · Free Consultation

Free

What you have, what it has to talk to, and whether this is a fit.
Step 2

2 · System Spec

$2,500 fixed, time-boxed

We map the systems that must exchange data, what each one owns, and where the real risk sits, usually not the storefront. You leave with a finished System Spec you own outright.
Step 3

3 · Requirements Package

$2,500 fixed

User flows, edge cases, integration contracts, acceptance criteria and prioritisation, the document that stops scope creep on an integration project, which is where scope creep does the most damage.
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A fixed-price System Spec, yours to keep

Define it properly first

Working MVP From $5,000, Then Production.

Most B2B integration projects do not fail because the code does not work. They fail because nobody mapped which system owns which data before anyone wrote code.

System Spec

Start here
$2,500 fixed · yours to keep

Time-boxed

We map the integration, model the real data ownership, and hand you a written brief, a real estimate, and a straight build/don't-build call.

  • A product brief and PRD you own outright
  • A senior-engineer build estimate
  • A documented build / don't-build call
  • Yours to keep, even if you build with someone else
Book a System Spec

Free Consultation

Free 1 hour · no obligation

Bring your current ERP and storefront setup. You'll leave knowing what a real integration project looks like for you, before you spend a dollar.

  • A senior person, not a sales rep
  • A straight answer on scope and risk
  • A scoped next step and what it costs
Schedule Free Consultation

The System Spec is yours outright, take it to any team. You own the code, the repo, and the infrastructure, always.

Frequently Asked Questions

SAGE, via a LogicBroker integration on an OroCommerce Enterprise store, is the one published in detail. We have also connected BigCommerce to an existing enterprise ERP and CRM for a Fortune 500 brand. NetSuite integration sits alongside BigCommerce, Shopify Plus, OroCommerce and Adobe Commerce as platforms our team works with. The specific ERP matters less than whether it exposes a usable interface and who owns the data when the two systems disagree, which is the first thing we establish.

Often, and it is worth deciding early. If your catalogue is large, or product data arrives from multiple vendors in different shapes, a PIM like Akeneo does the transformation work that would otherwise be smeared across custom code in the store. On the OroCommerce project it was Akeneo that made the catalogue manageable.

It depends on the customer model more than the feature list. OroCommerce is built around B2B concepts like customer hierarchies and quotes. BigCommerce moves fast and integrates cleanly when the model is simpler. Magento is capable and expensive to run. We have shipped all three, so the System Spec answers it with your data rather than our preference.

No, and it is the normal situation. The SAGE integration above was to a legacy system. What matters is what it can expose and how reliably, not how modern it is. Replacing an ERP to enable an ecommerce project is almost always the wrong order to do things in.

The integration work sets the timeline, not the storefront. The Fortune 500 BigCommerce build launched in under five weeks because the integrations were well defined going in. A 20,000-product replatform with a custom order workflow and a PIM is substantially bigger. We will not quote a number before the Spec.

Yes. On the OroCommerce project the order workflow was designed by a cross-functional team of client and Razoyo people. We are comfortable owning the integration while your team owns the business rules.

Pick your next step

Start With a Conversation. It Costs Nothing.

Every engagement begins the same way, with a free consultation. You will leave it with an honest recommendation, including the recommendation not to build.

1 Free

Free consultation

A working session with a senior person, not a sales rep. Always the first step.

Schedule Free Consultation
2 $2,500

Fixed-price System Spec

If it is worth doing, the Spec maps the integration and returns a real build estimate. Fixed at $2,500.

Start a System Spec
3 No email required

Read the proof first

Not ready to talk? See the OroCommerce migration.

See the OroCommerce Migration