New Release · Best-Selling Playbook
Adapt or Die
Your AI Playbook for Founders & CEOs Who Need to Scale
by Paul Byrne
AI is reshaping your industry right now. Competitors are moving fast—and leaders who wait are already falling behind. This playbook gives you a clear path from confusion to confidence: actionable frameworks, real examples, and the strategic mindset to scale with AI instead of being disrupted by it.
In this book, you will learn:
- Why most AI implementations fail in the first 90 days — and the three decisions that determine whether yours succeeds
- The platform modernization choices that either accelerate your AI adoption or block it entirely
- Five AI use cases with proven, near-term ROI for B2B manufacturers, distributors, and operators
- How to cut through AI vendor noise and evaluate tools the way a practitioner does — not a consultant
- The difference between AI automation and agentic AI, and why that distinction will define your competitive position over the next three years
- How to build an AI roadmap your team can actually execute, without a $500K consulting engagement
Who it is for: CEOs, founders, and operations leaders at B2B manufacturers, distributors, and wholesalers who are done reading think pieces and want to know what to do on Monday.
What readers are saying:
Definitely worth your while!
"As someone using AI for real work—not just curiosity—this book actually delivered. It cut through the hype and showed practical ways to think and work with AI that I started using immediately. If you want clarity instead of buzzwords, this is a must read!"
"Every business will be impacted by AI. Every founder should read this book. You'll quickly get a handle on what's happening... and what's coming."
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- Actionable AI frameworks you can use today
- Strategic mindset for scaling with AI
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About the Author
About Paul Byrne
Paul Byrne is the President of Razoyo, a technology company he has built over 15 years helping B2B manufacturers, distributors, and operators modernize how they run their businesses. He has led more than 80 platform builds, navigated countless ERP integrations, and watched the B2B ecommerce space transform from static catalog sites to AI-driven commerce infrastructure.
He wrote Adapt or Die because too many business leaders are getting the wrong advice on AI — from people who have never had to ship software, integrate a legacy ERP, or run a sales operation. This book is what he tells clients before the engagement starts.